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[VIDEO] Christopher Ward Treads Familiar Ground With The Twelve

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[VIDEO] Christopher Ward Treads Familiar Ground With The Twelve [VIDEO] Christopher Ward Treads Familiar Ground With The Twelve

[VIDEO] Christopher Ward Treads Familiar Ground With The Twelve

?Integrated bracelet sport watch? is likely a term you?re getting sick of hearing. The genre has reached a saturation point, it would seem. However, some of the new watches that find themselves in this category are indeed quite compelling. Watches like the new IWC Ingenieur, the Zenith Defy Skyline, the Girard-Perregaux Laureato, and most recently, a surprising entry from Christopher Ward called The Twelve, which we introduced to you when it was launched heading into our Windup Watch Fair in San Francisco. With this watch, Christopher Ward is staking a claim to the genre outside of its usual luxury connotations. Where the IWC, the Zenith, and the G-P (as well as many others) are priced around $10,000 or more, The Twelve hits the market in the much more palatable $1,000 range.

The Twelve is well positioned to capitalize on the trend of the integrated bracelet sport watch in a way many others in this price range are not. They?ve built plenty of equity in the space, and have even brought some typically high-end collectors into their flock with the likes of the Bel-Canto. Where that watch embraced a level of originality, The Twelve is a direct interpretation of a well trodden design language, and Christopher Ward makes no bones about it being exactly that. In fact, whatever your thoughts on the watch itself, there?s something admirable about the recognition Christopher Ward is giving some of the all-time greats of the genre, while at the same time placing their own watch among them.


[VIDEO] Christopher Ward Treads Familiar Ground With The Twelve

Case Stainless Steel or Titanium

Sellita SW 200; Sellita SW 300

Glacier Blue; Arctic White; Basalt Gray; Nordic Blue; Astral Blue; Nebula Purple

Super Luminova


Integrated steel, or black rubber

Water Resistance



Lug Width

Screw Down

5 yrs


There?s plenty to unpack with The Twelve, which we?ve now had some time with to better assess, but before we go there, let?s take a step back and talk about this whole integrated sport watch thing from a practical point of view. That means setting aside things like cultural impact and auction results, and taking an honest look at what these watches bring to the table.

There is considerable history to the integrated bracelet, which has been reiterated ad nauseam in recent years with the rise in popularity of the poster child examples. The design of these watches captures an era in a way many find polarizing, and even modern examples retain this quality. They aren?t for everyone. The recent hype status of these watches has blurred that fact, but when it comes down to it, the power of these designs relies on their ability to seamlessly blend the case and the bracelet, which by its very nature, is a bit jarring. Round peg in a square hole type of jarring.

In my experience, the beauty of these...
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[VIDEO] Christopher Ward Treads Familiar Ground With The Twelve [VIDEO] Christopher Ward Treads Familiar Ground With The Twelve


Fuente de la noticia: wornandwound
Fecha de publicacin: 08-06-2023 20:03
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